With the rising online rivalry, new websites keep on launching in every hour. It’s good if you are following the accurate strategies, but to stand tall in this competitive market, now is the time to revise the content marketing strategy and invest in search engine optimization.
It is time to what SEO strategies will work and help you influence in the result pages and earn more in the year.
Websites, now, must meet the definitive requirements set by the search engines, and this is where the SEO strategy becomes essential.
To keep your business and website updated in the market, you must know what is ahead for the SEO experts in 2020! Being a business owner, you must know what SEO trends are on the scope to keep your website updated respectively and assure that you got find in search engine results by visitors.
Here are some of the top SEO trends that an SEO agency need to know in 2020!
1. Snippets influence more search links
In the past few years, Google has emerged to provide a better search experience to the visitor. Featured snippets are one example of that and they appear above the top organic results! If you want to take the asset of it for driving more clicks to your site, the answers to the questions asked on your website must be clear.
Before assuming this trend on a casual note, remember that around 55% of the clicks from Google derive from Featured Snippet, which is more than half! You can generate more organic traffic without getting on top search results.
2. Influencer Marketing
People only look for information that has credible reviews so that they can trust it. This is the reason people get engulfed by obtrusive ads! Influencer marketing is, therefore, become more popular! The engagement with a notorious person is more likely to be preferred by a person than an ad.
Due to the outstanding witnessed results, the digital marketing companies are now investing more & more into this. Collaborating with an influencer can actually help you to intensify what is your content reach and how you can generate more traffic for website. Not only this, but you will also get profitable back links to get high web page ranking!
3. Having a Secure Website
Another top trend in 2020 is the safety of the user! Though it is not much related to do with SEO, for a good website user experience, you need that. Imagine a visitor visiting your website and if he doesn’t get any safety vibes while the visit, what would be the response? Either the visitor will leave the site or not return second time.
This will raise the bounce rate and ultimately high bounce rate can affect the position of your website in the organic search engine results. So you need to give the website users a secure connection that is both encoded and validated.
4. Optimizing Websites for Voice Search
Voice search is in demand since the Smartphone era has come into existence! But before that, keywords were the medium for any kind of search queries. It is one of the popular trends of 2020 among all internet users. You need to optimize your website for voice search so that your website gets more organic traffic.
The voice search strategy does change in SEO by affecting it in a great way! As it is all about querying questions through voice instead of written queries, ultimately, the terms will be informal and focused. It is expected that more than half of the internet searches will be proposed through voice. Therefore, your content should comply with this new trend to stand tall from opponents!
5. High-Quality & Optimized Content
Content and SEO work hand in hand and if you own an SEO service company, you must have been aware of it. Starting from the site framework, internal link strategy to the kind of building links. As per this latest trend of 2020, your content should be more relevant and valuable! It implies that SEO experts must be now familiar with the technique of writing or hiring others for writing. The current era will make the best content to win!
If you wish to be in top searches, your goal should be to have the best content over the web for the topic you wish to have. If you succeed to do so, you will be future-Google-proofing your brand. Not only you will able to contend efficiently for long-tail searches, but it also helps in building your website’s authority and insistence on your content.
The importance of SEO for businesses can’t be neglected at any cost. And these are some of the best SEO trends that an SEO agency should follow to rank higher than their competitors.